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TWO FREE REPORTS THAT HELP YOU GROW YOUR SALES & SERVICE MARKET
Request a custom Mobility Potential Report and/or On-line Review Summary Report to understand what potential customers in your city/state see when searching your store.  

We Respect Your Privacy & Information


  ADDITIONAL TRAFFIC
UNITED STATES
Population of Drivers with Physical Disability
20 Million
Family, Friends, Support Network, Veterans...
200 Million+
request a custom report today
 ON-LINE SEARCHES
Auto Dealership Reviews
Automotive Dealerships Average
1000+  
On-line Customer Reviews From These 6 Sites
Google, Yelp, Facebook, Cars, Dealer Rater, BBB
REQUEST A SUMMARY OF YOUR MARKET
CARE Customer Review Summary Reports provide introductory information about your dealerships market, including your dealership and (5) competitor review scores from the top (6) automotive review sites.  Complete Dealership Review Reports are available for every brand in your market (50 miles) for $95 per year.  Request a free summary report and 
Let CTR use our data to To Guide Your Staff on Process Improvements or "Why Buy Here" Arguments.
Market Area Potential Reports provide complete information about the incremental profit opportunity to welcome drivers with a disability, their family, friends and supporters to your dealership, website and social media channels.  CTR also offers a Mobility Customer Shop and Performance Report of your dealership's website, twice yearly for $295.  Request a free MAP or enroll for a Mobility Shop report and let CTR use our data to To Guide Your Staff on Increasing Business and Developing a Great Reputation In Your Community.
AUTO DEALERS
How Will You Differentiate Your Dealership?

HERE'S THE IMPORTANCE FOR YOUR DEALERSHIP
Become A Valuable Part Of The Mobility Process For Americans in Your Backyard.
NO COST.  NO RISK. NO EXCUSES
EVALUATE
Check the CTR Automotive HUB to see if your dealership qualifies to participate

ENROLL
FREE Mobility Customer Handling Training required to become a CTR Focus Dealership 

FOCUS
Focus Dealers are shared with the CTR Community of drivers, friends, family and supporters. 

WHY NOW, WHY YOU?
CTR Is Here To Help The Right Dealerships
Control the Road is an organization dedicated to connecting the driving community with CTR Qualified Auto Dealers to provide an exceptional car buying experience.

  • Our Mission: 100% access to dealerships who can serve those with adaptive driving needs.
  • Dealer Services: FREE training, along with effective marketing and traffic generation strategies.
  • ControltheRoad.com HUB: Listing of CTR certified auto dealerships in the US to the vast network of drivers, their family, friends and connections.  
What We Can Do For Your Dealership?

Dealership Education

Available 24/7/265 for dealership staff.  Increase your ability to accommodate Control The Road members.  

CTR 
Certifications

Become a Control The Road certified partner by embracing the opportunity to serve new customers in your community. 

Marketing 
Options

Your dealership or advertising agency can access a turnkey marketing system for DIY or CTR based strategies.  

Traffic 
Generation

Prepare to engage high quality customer leads by understanding customer needs, mobility rebates and adaptive equipment.  

Launch 
Support

We are with you every step of the way. Control The Road provides personalized analytics and support. 

Community Support

Become known as the automotive resource and increase community good will and positive word of mouth. 
Control The Road Dealership Connection
Get Trained.  Get Prepared.  Get Connected.  Welcome New Customers.  
ON-LINE REVIEW REPORTING
RECEIVE 2 MARKET UPDATES YEARLY
$
95
No set up fee. September and May Reports
  • $340 VALUE PER YEAR
  • Use Our Data To Guide Your Staff on Process Improvements or "Why Buy Here" Arguments
  • Google, Yelp, Facebook, Cars.com, Dealer Rater, BBB (each when available)
  • Mobility Customer "Mystery Shops" and Reports Available for $100 per year (2 Shops)
FREE DEALERSHIP TRAINING 
AVAILABLE 24/7/365 TO ALL EMPLOYEES
$
0 (Free)
Customer Review Scores Minimum Required*
  • Mobility Customer Handling Training 
  • Available to 1 Employee Per Department (7)
  • Focus Dealership Program ($275/Mth) Includes:
  • Available to all dealership employees 
  • Control The Road Network Member Access
  • Dealer Included In CTR Social Media Campaigns
  • Sales/Service Traffic, Leads, and Referral Program
MARKETING ASSETS
customize your message
$
699
MOBILITY PLANNER COMPLETE ACCESS

Billed yearly, No set up fee.
  • Adaptive Mobility Marketing Planner
  • Customer Communication Templates
  • DIY Website Templates and Social Media
  • Affordable Monthly Hosted Website Page Plans
  • Plus so much more from Control The Road .
 cTR dealer PARTNERSHIP
A TRUSTED AUTOMOTIVE RESOURCE in your community
Adaptive Mobility Training
Adult focused, scenario-based digital learning course developed to help your sales professionals provide a positive sales interaction for a car-buying customer with a physical disability. 

Training will guide them to navigate mobility rebates, customer handling practices and arranging for adaptive equipment installation.  
Marketing and Advertising Assets
Control The Road has a turn key marketing campaign and asset package that will provide you the keys to driving additional traffic to your dealership. Our proven marketing and customer communication strategies will convert previously unseen shoppers into sales. 

These marketing assets are available to you with the touch of a button. 
CTR Automotive HUB - Dealership Locator
Control The Road certification allows your dealership to receive traffic from the CTR network of drivers looking for a trained automotive resource in their area.  
Sales and Service Customers
Control The Road qualifies, promotes and markets our unique and beneficial automotive services.  Your dealership has the opportunity to benefit from the exposure of participating in this training and certification program.  


A message about the Dealership Payment Assistance Program:
    • At CTR Driving Innovations we believe supporting the disability community is important. We want to help the people who need vehicle purchase assistance gain access to local dealerships. It's why we've offered dealer assistance programs since Day 1. While the training is FREE, if your dealership needs assistance with the cost of the Adaptive Mobility Marketing Program ($699/Year) please contact us anytime to receive a no obligation financial support consultation.  
     dealership self-evaluation
    What TYPE of dealership do you ENVISION?
    Training Only
    Control The Road partners with dealerships who promote social conscience and support drivers using adaptive
    equipment. Dealerships choose their paths and level of engagement but all participating dealers agree in our key focus areas of mobility knowledge, customer handling, and community support. 
    Community Automotive Resource
    Certified Dealer

    A Certified Dealer has an advanced understanding of the needs drivers with disabilities face, familiarity with Adaptive Driving Equipment, know manufacturer Mobility Assistance Programs, have financing and acquisition strategies and work closely with their local mobility equipment installation businesses. 

    Community Involved and Supportive Dealer
    These dealers  take pride in achieving the highest degree of customer satisfaction in all areas of adaptive equipment, purchase
    experience, and community awareness. These dealers actively improve and implement their sales and installation
    processes to ensure a smooth and transparent purchase process and beyond! 
    buying AND SHOPPING made equal!
    our inspiration
     Lifetime Car Buyer Who Does Not Visit Dealerships

    "My next purchase will only be with a dealership that has taken the time to learn about adaptive mobility equipment, the rebates, financing and installation. Its not that complicated."
     Father, Business Owner, Car Buyer

    "My disability hasn't limited me from being a pro athlete. I would like a vehicle buying experience that allows me to shop for vehicles that I want at several dealerships in my community."
    If someone in your family had a disability, 
    Would Your Dealership provide a great experience?   
    A disabled veteran, Paralympic athlete or community member with a disability deserves a trained staff, strong processes and positive customer handling from your dealership.  Every time from every employee.  
    Yes! Send Me A Personalized Market Area Potential (MAP) Report!
    Control The Road -  2019 - All Rights Reserved